PURLs That Include A "First" Name Command Attention Because We All Respond To Our First Name.
Remember, A PURL Is A Personal Uniform Resource Locator Personal means, the prospect is the only one with that URL. When they go to their URL, you know it. You just have to make the content compelling enough for them to want to go to their URL.
The PURL Includes The Prospects Name, Why? The human subconscious is good at recognizing or hearing an individual's name. When it sees the person's name, it is now curious as to what it's all about. A URL that includes an individuals name is pretty hard for the brain to ignore and not generate some curiosity.
The Visit Is Tracked, Even If Some Action Is Not Taken. Going to the web page is registered even if nothing else is done. At this point, the PURL has done its job. Now it is back to presenting some compelling content.
An Action Like Completing A Form Is Also Tracked. Hopefully, the prospect is interested enough to provide the information or respond to your call to action, if not, the marketing is not working.
Welcome To Your PURL. http://myvehicle.replynow.ontraport.net
Did Your Brain Pick Out Your Name On The Postcard? Hopefully It did, unless you entered someone else's name.
Hopefully You Are Starting To Recognize The Type Of Web Page That Collects Information.
This time, your PURL took you to a web form to provide additional information.
I Am Only Looking For A Vehicle Type (Make & Model) At This Time.
You provided the information on the postcard earlier. Did you notice the shape of the signal light?
Just, Provide A Vehicle Type (Make & Model) And Wait For My Next Email. Arema